Quizzes get attention.
The right attention, at the right time, from the right people gets sales. The tough part is getting that combo just right for each lead that comes into your world. That's where quizzes shine. They’re incredibly effective. They're champs at putting specific information in front of each person. And people love them! From 80-year-old uncles to your 12-year-old neighbor…no one can resist taking and sharing a good quiz online.
That’s the secret, though.
They have to be actually be good quizzes. It's not (*just*) about 45 seconds of internet fame or proving your meme skills. This is business. When you do lead gen, you need it to convert. That takes strategy. Strategy tailored to your audience, your expertise, and the special value you deliver over and over again. Strategy that drives sales well past the lifetime of your average internet trend. Strategy we do well.
People like feeling involved and important.
Which is exactly what quizzes do. Plus, well-designed quizzes give you and your marketing system the info needed to keep involving them and making them feel important. You have a warm lead and you're able to follow up frequently with personalized and engaging content. You get to show them that you're their kind of people, you understand them, and you get the things that light them up or hold them back. You can help them realize something about themselves. You can make them laugh. The tone and impact of the quiz can reflect the same kinds of things that would come up in a private conversation with each individual lead. All of this makes them more likely to buy.
How it Works:
- Fully Automated
- Landing pages, resources, and email sequences created once to work their magic over and over so you can get back to work.
- Quality Driven
- No generic fluff or cookie cutter content means they immediately see what sets your business apart.
- Thoughtfully Tailored
- Targeted content that speaks to the needs, wants, and goals they just outlined in their answers to deliver them maximum value.
Better Content. Better Leads. Better Systems.
More time to breathe or keep building. Each quiz result page and its email follow-ups help potential cliants feel more confident in their understanding, your knowledge, and your ability to help them. The average lead magnet will convert somewhere around 2-3% of the people who see it into new email subscribers. The quizzes we build for clients often see 5-10x that! Add in the impact of the follow-up we just talked about, and those numbers start to look pretty amazing. We pull all of this promotional wizardry together to build a custom quiz and email campaign for your business that your leads love and helps you bring in more clients.
